Develop a referral program. Just like in other businesses, people who are referred by others are easier to convert to a sale than people who weren't, because they're usually coming to you with some interest in buying. Many people you talk to won't be interested in buying right away, but they might know people who are. Happy customers may want to share your product or business. You can develop a referral program to give people incentive to refer others to you. For example, you can give them a 10 percent discount on their next purchase for every new customer they refer. 
Live chat doesn’t have to be the only communication platform for your visitors. It might get you new leads, make them interested in your offer, but it may happen that people will want to switch to phone or email. If that’ll be the case, don’t hesitate to let them do it. Understanding customers needs is a core of any customer service on the market. And if you will do it right, it’ll turn your visitors into customers.
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Video – Having video on a page can work for you or against you depending on what information is provided in the video posted on the lead capture page. The video should NOT be a business presentation. Again, it should pick the interest or curiosity of the prospect to entice them to complete the webform so that you can capture a lead. General testimonials can work well in video. They should not be specific to any product or company by name but should relate to the prospect how it has worked for them. Video on a lead capture page is an option; not a requirement. We’ve been successful in generating targeted mlm leads without video on the lead capture page.
Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.
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