7. Ads in local newspapers. Classified ads can pull many leads if handled properly, and weekly newspapers are usually inexpensive. You can use this method to drive people to your Web site as well. But be careful with your investment here. Getting leads is easy. Converting them into productive parts of your organization is hard work, but it's a strategy that will get results as you improve your cold sponsoring and training skills.
The truth is there are a lot of ways to generate leads. While the internet is good, nothing will ever beat face to face. Even if you do meet someone online, you can’t expect them to just go to your website and sign up. In most cases, you want to get on the phone or on SKYPE with them and have a conversation to build the relationship. That’s where most online people mess up. Anyone can generate thousands of leads online, but it takes the talented person to convert them into customers and distributors. I build my business 100% by blogging and do very well with it, but I spend a lot of time on the phone and SKYPE with my leads.
Not everyone is good at getting leads on Facebook. I learned I’m not good at using funnels to get Facebook leads – despite spending a lot of time and money on it. That’s why I hired Luciano through a freelancer website. He was the only guy there who did funnel consulting. He was not just a consultant. He helped me through some down times when I lost some income due to affiliate marketing changes and was scared I might need to get a job.
Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.
Video – Having video on a page can work for you or against you depending on what information is provided in the video posted on the lead capture page. The video should NOT be a business presentation. Again, it should pick the interest or curiosity of the prospect to entice them to complete the webform so that you can capture a lead. General testimonials can work well in video. They should not be specific to any product or company by name but should relate to the prospect how it has worked for them. Video on a lead capture page is an option; not a requirement. We’ve been successful in generating targeted mlm leads without video on the lead capture page.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.
This year I’ve seen a new trend with bloggers who have become network marketers. They are crushing it (making a ton of money) with MLM (multi level marketing). They are selling LipSense, LuLaRoe, Isagenix, doTerra and more. One of my friends has a work from home group on Facebook and shares ways for moms to make money from home. I think Facebook groups did more to help MLM than anything else. Now you have a captive audience to sell to and you don’t have to bug your friends with constant updates about how much you loooooovvvvveee your smudge free lip gloss – along with a ton of kissy selfies.
There are a variety of ways to generate web traffic for your mlm lead capture page. You can create Facebook posts, write Craigslist ads, newspaper ads, fliers, write blog articles, write ezine articles, post Twitter links, send email broadcasts or refer friends and family and direct them to your lead capture page. Unfortunately these methods can take considerable time without much in the way of mlm lead generation.