This year I’ve seen a new trend with bloggers who have become network marketers. They are crushing it (making a ton of money) with MLM (multi level marketing). They are selling LipSense, LuLaRoe, Isagenix, doTerra and more. One of my friends has a work from home group on Facebook and shares ways for moms to make money from home. I think Facebook groups did more to help MLM than anything else. Now you have a captive audience to sell to and you don’t have to bug your friends with constant updates about how much you loooooovvvvveee your smudge free lip gloss – along with a ton of kissy selfies.
The truth is there are a lot of ways to generate leads. While the internet is good, nothing will ever beat face to face. Even if you do meet someone online, you can’t expect them to just go to your website and sign up. In most cases, you want to get on the phone or on SKYPE with them and have a conversation to build the relationship. That’s where most online people mess up. Anyone can generate thousands of leads online, but it takes the talented person to convert them into customers and distributors. I build my business 100% by blogging and do very well with it, but I spend a lot of time on the phone and SKYPE with my leads.
In general, mlm leads are generated on the Internet when advertisements direct interested people (prospects) to a lead capture page. The lead capture page gives enough information to let the prospect know whether or not they want more information or not. If interested, the prospect completes the lead capture web form. An mlm lead is then generated.
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Hmm looking to buy those Discounted Surveyed Leads (7-30 days old). I need 10 more reps like yesterday to promote to my 3rd code. I typically sponsor 1 for every 8 or 9 people I people I expose from my warm market. How many leads do you think it would take to sponsor 10 new reps? I'm guessing 1000-2000? I'm willing to call all day every day until I promote. (And no I don't plan to duplicate this lol)
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Below is a screen shot of a program called Zennoa which l reviewed and was in the pre-launch stage. Google did not even know that program exists and ANY website could have ranked for that search term. There is really no point in wasting valuable time flogging dead horses. There is no need for another review of Empower Network, Vemma or those MLM ancestors … LOL.
Twitter offers a more automated means of lead capture. With a target web site, either your own or the ‘offer’ money site, you are in a position to write short articles or blogs and then post Tweets carrying links to these articles. Keep those down to about 10% of the total, linking the other 90% to interesting on-topic snippets elsewhere on the web. Then use a good scheduler to queue a week or two’s Tweets and then let it run on auto pilot.
The odds in MLM are dismal overall which makes me all the more impressed when someone does well. 95 out of a hundred people in direct sales fail in their home-based business and 90% of all new distributors never make a list of people to contact about their business. So your odds aren’t great. Probably because everyone is self-taught or trying to figure it out on their own with limited sales ability or experience.
Getting leads is just one step in the sales cycle. Next, you need to qualify them to determine if they're a good fit, then make your pitch, and finally, follow up. Many network marketers don't like the sales process, but it doesn't have to be hard or scary, especially if you start with leads who've come to you specifically to know about what you offer.
Many of the beautiful sites offered no type of ongoing training, and that was something that really needs to be be a part of any good MLM leads programs. There were some that had online training, as well as cds and training series you could purchase. That was good, but the ongoing live training was the best idea, and we found many MLM leads Companies that did just that.
As a business owner, imagine that I’m just doing a research, I don’t know exact dates of my holiday (it mostly depends on your availability) and I’m not sure how long I want to stay. I need to find out the options, consider them and talk with my partner. If we would talk on the phone, you would give me dates but what’s next? I would hang up anyway to think about these dates. And that’s not closing a deal. That’s inconvenience for me, because I need to write them down anyway.
By buying leads month after a month, a network marketing rep builds his or her own list of leads, usually in an autoresponder. You can then continue to market to these people for years to come. The best idea to continually give them value, your emails could perhaps have a ratio of 80% value to 20% sales. If all you do is send sales offers to your list, you will see your open rates go down, and your unsubscribe rates go up.
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
I just got back from one of my Recruiting Retreats, where I literally lock people in a house for three days and build their businesses with them. One of the things we talked about was working leads...and in fact, we spent a fair bit of time actually having the people in the house dial leads. Most of them had never called leads before...so it was a test for them, a stretch outside of their comfort zone, and a great way to learn.