With the perennial boom and bust cycle of the American job market, there are always going to be people who have decided that they’ve had enough and they want to strike out on their own, trying to be their own boss. These people, known as business opportunity buyers or simply opportunity leads are hungry for ideas and turn key businesses that they can buy into in order to create their own success.
Biz Opp Leads are leads that we have captured when people fill out a form through a number of home business lead websites. This means that these are people who are interested in learning about any and all new business opportunities that are available, which is exactly what you’re looking for, right? Every new lead that signs up has agreed to provide their name, email address, physical address, and phone number. It simply doesn’t get any easier than this, so what are you waiting for? Call us right now so you can start making the contacts you need for success.
3. Business cards, buttons and brochures. Most companies offer sales aids that help the cold sponsoring process. If you owned a store, you would put out your "open for business" sign at the start of each day. Wear an "open for business" button promoting your product. Something catchy will inevitably create interest. If people are bold enough to quiz you about the button, they're probably outgoing and a great prospect. Pass out literature with your phone and e-mail, and use your business cards. Do this consistently. The law of averages says something has got to happen.
Are you more comfortable turning customers into distributors or distributors into customers? Before you sink effort and your precious money into lead development systems, make sure you have a comfortable recruiting strategy that matches your style and promotional campaign. Know your products and compensation plan, understand how to access the company support systems, and enlist the back-up support of your sponsor. Then you'll be prepared for sponsoring success. Creating leads without the skills to turn them into members of your organization is a formula for disappointment.
One of the most effective ways to drive traffic to a lead capture page is to purchase Pay Per Click (PPC) advertising from search engines. While that has worked, there are two drawbacks to that: 1) Google isn’t interested in providing PPC ads for home business opportunities, especially when traffic is not directed to a unique lead capture page, and B) PPC advertising can be expensive. Our research shows that you’ll have to spend between $2.50 to $9.00 PER CLICK at a search engine just to get any sort of volume of targeted traffic to your lead capture page.
Most people who try network marketing fail – not because the products they are marketing are poor, but because they do not realise how much effort network marketing is, and how much time they need to put into it. All too often, would-be marketers give up when they get to the six month point, but they are not quite turning a good profit. What they don’t realise is that if they had waited it out just a few months more, and kept on marketing and expanding their business, then they could have been profitable.
Not everyone is good at getting leads on Facebook. I learned I’m not good at using funnels to get Facebook leads – despite spending a lot of time and money on it. That’s why I hired Luciano through a freelancer website. He was the only guy there who did funnel consulting. He was not just a consultant. He helped me through some down times when I lost some income due to affiliate marketing changes and was scared I might need to get a job.
Knowing your system isn’t just a type of technology, rather a sales system that you put your prospect through to get to a sale. You should have clear goals for each prospecting call, from the time you say “hello” to the “next step”. The next step could range from setting an appointment, a three way call, sending an email, or conducting a presentation. When you get a voicemail message, are you leaving a voicemail that gives detailed information about how to
Hiring an expert is the way to go if you want to do this fast and effectively. In the long run, new clients are worth more than what you have to pay to get help finding them. You’ll make far more money on one turned lead than you will spend on getting someone to help you get that lead. If that’s not the case for you, however, then things may need to change a little. You’ll want to go do some looking at reviews for various lead generation companies to see what they can help you with and if they are worth your time to work with.
6. MLM trade journal advertising. A well-written and properly placed ad can generate some good contacts. But don't expect thousands or even hundreds of inquires. These publications are read by experienced distributors who see lots of offerings. Yours must stand out in order to compete. Many publications will offer you a press release to accompany your ad that will greatly enhance your inquiries.
The odds in MLM are dismal overall which makes me all the more impressed when someone does well. 95 out of a hundred people in direct sales fail in their home-based business and 90% of all new distributors never make a list of people to contact about their business. So your odds aren’t great. Probably because everyone is self-taught or trying to figure it out on their own with limited sales ability or experience.
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Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.
Video – Having video on a page can work for you or against you depending on what information is provided in the video posted on the lead capture page. The video should NOT be a business presentation. Again, it should pick the interest or curiosity of the prospect to entice them to complete the webform so that you can capture a lead. General testimonials can work well in video. They should not be specific to any product or company by name but should relate to the prospect how it has worked for them. Video on a lead capture page is an option; not a requirement. We’ve been successful in generating targeted mlm leads without video on the lead capture page.
The internet has made it easier than ever for people involved in multilevel marketing (MLM) to find leads or people who might be interested in your product, service, or business. Instead of just reaching out to people you know or approaching strangers, you can create a website, build an email list, leverage social media, and develop referral programs to generate solid leads that can eventually translate to sales.