8. Direct-mail lists and fax and e-mail broadcast lists. There are many mailing list companies with databases that target specific interests. Creating a good letter offering a free tape or product sample can generate leads. Always drive them to your Web site. Get to your prospects even faster by broadcast faxing or e-mail blasting. There are professional companies that can help you with this.
If you want to go the technological route, it’s not a bad idea to check out what is out there in lead generation software. You will be able to more effectively send e-newsletters, organize your contacts in a database, and exploit a variety of features which will help you to generate more network marketing sales leads. Implement these step by step, and before you know it you will have a well-developed marketing strategy that helps you to reach out to prospects in a more personalized way.
More great content, Ray! I have a plan to implement your sticky note / bandit sign idea soon, and will check out the MLM Leads site as well. Question – and you may answer this in your training so excuse me if you do – but what are your thoughts re: setting up special phone numbers for bandit signs/sticky notes? Is there any need to create a buffer between us and the signs via a separate number?
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Whiners complain about what they don’t have and don’t know. Winners figure out how to get what they don’t have and learn what they don’t know. Because of the low cost of entry of network marketing, there is a plethora of people that would fall into the whiners category. Fortunately, no whiners read my blog as they think I am yelling at them so congrats on being a winner!
Develop a referral program. Just like in other businesses, people who are referred by others are easier to convert to a sale than people who weren't, because they're usually coming to you with some interest in buying. Many people you talk to won't be interested in buying right away, but they might know people who are. Happy customers may want to share your product or business. You can develop a referral program to give people incentive to refer others to you. For example, you can give them a 10 percent discount on their next purchase for every new customer they refer.
Getting leads is just one step in the sales cycle. Next, you need to qualify them to determine if they're a good fit, then make your pitch, and finally, follow up. Many network marketers don't like the sales process, but it doesn't have to be hard or scary, especially if you start with leads who've come to you specifically to know about what you offer.
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.