One of my favorite approaches to get my pipeline going is attend a bunch of meetups or local events in my area. I teach what I do on this blog – How to network at events. I love this approach as only people who want something MORE in their life will bother attending events and that is a lot easier type of person to talk to than someone who is NOT motivated to network or build their business.
Perhaps the only real way to reach free leads is to network with other, more experienced marketers, and perhaps get them to share their lists as a way to get you off the ground. With this, you aren’t really getting free leads as such – more leads at no up-front cost. The other marketers will usually expect that you will send commission to them for the sales that you make.
The odds in MLM are dismal overall which makes me all the more impressed when someone does well. 95 out of a hundred people in direct sales fail in their home-based business and 90% of all new distributors never make a list of people to contact about their business. So your odds aren’t great. Probably because everyone is self-taught or trying to figure it out on their own with limited sales ability or experience.
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I want to start off with saying great video above and the information is very thorough. I will be following your advice and guidance to get my new business going. I am very new to the Network Marketing industry but have been introduced to a new Tech Company (called VIV) that has a phenomenal, once in a lifetime opportunity to get into their Founders Circle. I would really like your input on what you think, the link to the video that explains the founders circle is shareviv.com.
By buying leads month after a month, a network marketing rep builds his or her own list of leads, usually in an autoresponder. You can then continue to market to these people for years to come. The best idea to continually give them value, your emails could perhaps have a ratio of 80% value to 20% sales. If all you do is send sales offers to your list, you will see your open rates go down, and your unsubscribe rates go up.
Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
The reason I started Apache Leads way back in 2003 was that I was a Diamond level distributor for a San Diego based MLM company and had quite a large business. None of my associates had any access to leads, so that's how we got started. The demand for leads grew so fast that I had to focus on getting quality, affordable leads in ever increasing numbers.