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This is the age old question for all businesses, how do I generate prospects to make sales to. There are hundreds of methods, but as I have learned over the years, what worked yesterday does not mean it will work today, never mind tomorrow or next year. List building, lead purchases, your social media posting, advertising, email marketing, texting, Bluetooth wireless broadcasting, there are many strategies and they all depend on your market focus. What will work for one will not work for another, so you have to focus on those who would be interested in your product or service first and foremost.
Live chat doesn’t have to be the only communication platform for your visitors. It might get you new leads, make them interested in your offer, but it may happen that people will want to switch to phone or email. If that’ll be the case, don’t hesitate to let them do it. Understanding customers needs is a core of any customer service on the market. And if you will do it right, it’ll turn your visitors into customers.

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At the other end of the spectrum is buying leads. This is also not the best option since it can be very expensive and may result in leads that may not actually be interested in your products or business. These are not great leads, either. The best leads will always be the ones you generate yourself—people who have shown some sort of interest in what you have to offer.
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