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In general, mlm leads are generated on the Internet when advertisements direct interested people (prospects) to a lead capture page. The lead capture page gives enough information to let the prospect know whether or not they want more information or not. If interested, the prospect completes the lead capture web form. An mlm lead is then generated.
Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.