Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
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Notice their area code and make a comment, google the area code if you need to. “Hey, I see your area code is Dallas, is that where you are from or is that where you live?” Awesome, I have friends that live there, or, I’ve always wanted to visit, or, I was just there for a team event not too long ago” Say something that sounds natural to loosen it up a bit.
Let me run some quick math. If you’re paying .90 cents per click for a decent solo ad that gives you 70% top 5 english-speaking countries you’re really paying a $ 1.17 per click, when you add in the 30% non-responsive traffic that you’re paying for. Let’s say your landing page converts at 33% (which is very high) you are paying on average $3.51 per lead.
Jaylynn is a Utah based blogger who’s been selling LipSense for 9 months. Today she has almost 4000 people on her team and has a six figure paycheck. Her Facebook group is rocking (I’m in it so I know). She uses Facebook ads (the best!) to keep growing. Another blogger I know made $5k her first month. Bloggers are great for network marketing because they already have a following.
I hear this all the time Ray people saying that they don’t have leads. I ask when was the last time you attended a meetup, or did anything that pushed you out of your comfort zone. Its the only question I need to ask and the silence is my answer. Leads are all around you until they talk to you. Thanks for the professional training for Network Marketing Leaders.
Those were some awesome apples Jason ;-) haha. And I can relate with your story and struggle. I was frustrated and struggled for a long time when trying to gets mlm leads… Lead generation for your mlm/network marketing business should be done with “Attraction Marketing” like you suggested. Thanks for the great value in your video and article Jason!
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