Business Presentation – Once the prospect completes your lead capture page webform and hits the “submit” button, their browser should be redirected to your business presentation. That way they’re getting all the information about your business right away even before you talk to them. That makes your prospecting job easier when you contact them because they’ve ideally already viewed the information. The URL of the business presentation is typically programmed into the lead capture page webform.

Let me run some quick math. If you’re paying .90 cents per click for a decent solo ad that gives you 70% top 5 english-speaking countries you’re really paying a $ 1.17 per click, when you add in the 30% non-responsive traffic that you’re paying for. Let’s say your landing page converts at 33% (which is very high) you are paying on average $3.51 per lead.
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