OK, so back to where we were, you have your mlm leads capture page all set up and now you want some traffic. Lets say you choose to buy it from Facebook, because it’s the easiest to use. Google is very difficult and not at all user friendly. How traffic works is you need to bid against everyone else who wants the same traffic as you. The higher the bid the more likely it is you will get the visitors to your site.
The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
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Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
Salesfully validates business and consumer email addresses, and offers a refund of the monthly subscription fee when incorrect information is provided. Unlike D&B Hoovers, Salesfully doesn’t continue to update information if it changes after your purchase, but does use a variety of public and proprietary databases to verify information on a regular basis.
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